am I blind or was there no article on this in today's pap times
at all? 
From Mooku:
No link.. cos I got them off my ST Interactive
subscription...
quote:
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May 23, 2007
Where's the fizz in soft drink ad campaign?
RAG-AND-BONE folks have taken the fizz out of a $200,000 soft drink
advertising campaign just days after it was launched at 450 bus
stops across the country.
They were drawn to the 100 aluminium cans which framed every poster
panel - ripping them off to make a quick buck.
At some bus stops, the cans lining one side of the panels were
completely removed.
The ads for the soft drinks, 'Anything' & 'Whatever' went up on
Friday and were supposed to run for a month.
'Anything' is a carbonated drink while 'Whatever' is
non-carbonated. Each comes in six flavours.
But by Tuesday night, Out Of The Box, the soft drink company, was
scrambling to take down the cans.
Said managing director Johnson Tan: 'My friends told me they saw
aunties who collect scrap aluminium ripping the cans off the
panels.
'We did consider that the cans may be damaged or removed, but we
didn't expect 100 per cent damage.'
Read the full story in Thursday's edition of The Straits
Times.
